This toy advert is taking on gender stereotypes and people love it

"If I were a toy..."
 By 
Sam Haysom
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

LONDON -- A new advert for a British toy store is receiving praise on social media for its refusal to conform to gender stereotypes.

"If I Were a Toy" is an advert for Smyths Toys sung to the tune of Beyoncé's "If I were a Boy". The video revolves around Oscar, a little kid imagining what he'd do if he was a toy for a day.

In the 40-second ad, Oscar flies through space as a rocket, rides alongside Chewie in the Millennium Falcon, and dons a pink dress and crown before waving to his subjects from the roof of a castle.


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Smyths Toys have received plenty of praise on Twitter for the ad.

The video was shared on YouTube on Friday. At the time of writing it's been viewed well over 100,000 times.

Topics Gender

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Sam Haysom

Sam Haysom is the Deputy UK Editor for Mashable. He covers entertainment and online culture, and writes horror fiction in his spare time.

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