Toyota gives first glimpse of its upcoming electric pickup

Rivian is getting a competitor.
 By 
Stan Schroeder
 on 
toyota-electric-pickup
The company plans to offer 30 BEV models by 2030, but this one interests us the most. Credit: Noriaki Mitsuhashi/N-RAK PHOTO AGENCY

On Tuesday, at an event in Japan, Toyota once again spoke about its grand plans for battery-powered vehicles. Akio Toyoda, global president of Toyota Motor Corporation, said that the company plans to offer 30 BEV models in all segments, across the Toyota and Lexus brands by 2030, with more on the way.

By that time, Toyota plans to sell 3.5 million electric cars per year; to achieve this goal, the company will invest roughly $70 billion globally in electrified vehicles.

Toyota supported these plans with a room full of electric and hybrid concept vehicles. The one that's probably the most interesting, spotted by Electrek, is an electric pickup truck, unceremoniously tucked into a corner. Toyota didn't reveal any details about this particular car, but it looks like a direct competitor to Rivian's R1T and Ford's upcoming F150 Lightning, and with Toyota's expertise in making great pickups, it could be a very interesting car.


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As for when we can expect this car to hit the market, it probably won't happen very soon. Despite its early dominance in hybrid vehicles, Toyota currently only has one electric vehicle available for pre-order, a futuristic SUV called the Toyota bZ4X, coming next year. A recent report also said the company plans to launch an affordable electric car in China in late 2022.

Toyota EV Cruiser
This one's got strong Ford Bronco vibes. On the left, you can see Toyota's electric pickup from the other side. Credit: Noriaki Mitsuhashi/N-RAK PHOTO AGENCY

Other interesting concepts Toyota has brought to the event include a cute compact cruiser (above) and a massive bZ SUV (below).

Toyota bZ SUV
Will this be the largest electric SUV in Toyota's lineup? Credit: Noriaki Mitsuhashi/N-RAK PHOTO AGENCY

And here's all of them in one image.

Toyota EVs
Toyota's upcoming BEV lineup. Credit: Noriaki Mitsuhashi/N-RAK PHOTO AGENCY

Check out the whole gallery here.

Topics Cars

Stan Schroeder
Stan Schroeder
Senior Editor

Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.

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