Tronc: The 30 best jokes about Tribune Publishing's new name
Tronc.
Few words have garnered as much hilarity in such a short period of time. On Thursday, Tribune Publishing announced that the historic media company would rename itself "tronc."
Media Twitter nearly lost its mind. For hours after the announcement, the jokes rolled in. They're still going strong as of Friday morning.
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Disastrous company rebrandings aren't particularly new, even for newspaper companies. Gannett, which publishes USA Today, spun off its digital businesses into something called TEGNA.
None of them drew quite the ridicule that tronc elicited. And since it's Friday, here's 30 of the best tronc jokes from Twitter.
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Jason Abbruzzese is a Business Reporter at Mashable. He covers the media and telecom industries with a particular focus on how the Internet is changing these markets and impacting consumers. Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. Jason holds a B.S. in Journalism from Boston University and an M.A. in International Affairs from Australian National University.
