Even Twitter's new 140-character policy can't save it from Wall Street

Wall Street doesn't need more than 140 characters to criticize Twitter.
 By 
Seth Fiegerman
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Twitter finally made a key change that most users actually want -- but it still wasn't enough to appease Wall Street.

Twitter stock fell as much as 4% in late morning trading on Tuesday, touching a new low even after the company officially announced plans to relax its 140-character policy by no longer counting images, polls and user names toward the limit. 

The announcement, which had been rumored for more than a week, did little to change Wall Street's increasingly negative impression of the stalled social media service.


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Multiple analysts downgraded the stock on Tuesday with brutal investor notes shortly before the character limit change was announced. 

In a note titled "Hope Is Not a Strategy," MoffettNathanson analysts criticized Twitter's latest monetization efforts -- including its plans to make money off of users who don't log in to the service -- as "too little too late."

A note from James Cakmak, an analyst with Monness Crespi Hardt, was equally damning.

"Twitter has been frustrating to cover, not only because of its declining share value, but more so because of its vast potential that’s eroding by the day. Admittedly, as an avid user we’ve seen only incremental improvements to the experience when steep changes are needed," Cakmak wrote. "There is still time for a turnaround, but that window is closing."

TWTR Chart

TWTR data by YCharts

With the exception of a brief honeymoon period with Wall Street immediately following its IPO in late 2013, Twitter has struggled to woo investors who doubt its ability to re-ignite user growth.

Sure enough, Cakmak told Mashable by e-mail that the much-hyped character limit change "has no bearing" on his criticism of Twitter's turnaround efforts.

"This tweet format change is strictly a tweak for existing users and doesn’t change new user outlook," he says, "because their daily actives are holding firm anyway regardless."

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Seth Fiegerman

Seth Fiegerman was a Senior Business Reporter at Mashable, where he covered startups, marketing and the latest consumer tech trends. He joined Mashable in August 2012 and is based in New York.Before joining Mashable, Seth covered all things Apple as a reporter at Silicon Alley Insider, the tech section of Business Insider. He has also worked as a staff writer at TheStreet.com and as an editor at Playboy Magazine. His work has appeared in Newsweek, NPR, Kiplinger, Portfolio and The Huffington Post.Seth received his Bachelor of Arts from New York University, where he majored in journalism and philosophy.In his spare time, Seth enjoys bike riding around Brooklyn and writing really bad folk songs.

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