Twitter puts its #BeAVoter campaign front and center in the final days before the midterms
Twitter is expanding its #BeAVoter campaign in the final days before the U.S. midterm election.
In the run up to election day on November 6, Twitter users will get prominent reminders and information about their civic duty to vote right.
Twitter will place an election countdown reminder at the top of the timeline. That message will also include a link to information about the candidates and issues on their ballot, via GetToThePolls.com. And it will allow Twitter citizens to find their polling place.
The #BeAVoter push will also get amplification from what Twitter is calling "influential young voices" with a video encouraging people to vote. Turnout in younger demographics may be a crucial deciding factor this year. Snapchat's campaign successfully registered over 400,000 new voters, over half of which were between the ages of 18-24. And with a single Instagram post, Taylor Swift may have inspired the registration of 65,000 of her fans. Early turnout and registration among young voters is reportedly already surging.
Twitter launched its #BeAVoter campaign in September with a registration tool that it promoted in-feed. Instagram, Facebook, and Snapchat all launched similar campaigns, making voting information and resources available right where the Youths already are.
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The moment of truth still comes after November 6, when we'll know for sure whether these campaigns helped register and inform new voters. Or whether it was all a feel-good stunt. Right now, let's err on the side of optimism.
Topics Social Media X/Twitter Elections Politics
