Even Twitter is trying to be like camera-friendly Snapchat now

Another company is cribbing off Snapchat. And for once, it's not Facebook.

Twitter is reportedly working on a feature that mimics Snapchat's camera-centered design. According to Bloomberg, the new design would eliminate steps for Twitter users who want to post photos and videos, which they hope will increase engagement on the platform.

Currently in the Twitter app, getting to your camera is a two-step process. After opening the app, users have to click the compose button in the upper right hand corner, and then the camera button below the body of their nascent tweet. Then, of course, Tweeters have to decide to share what they've captured or written and actually send that Tweet out into the world.

But on Snapchat, users see through the eye of their camera as soon as they open the app — all they have to do is point, shoot, maybe add some sort of psychedelic filter, and post.

The reported innovation could be part of Twitter's continual effort to increase its user-base, and profitability. In October, Twitter announced that they had miscounted the number of users on their platform, in addition to reporting relatively flat growth. But the third quarter of 2017 showed that they were nearing profitability, and got back on track in terms of audience growth.

Since this new camera feature would come on the heels of the 280 character count expansion, it looks like Twitter is looking for more ways to enable their users to create dynamic content — a decided shift from the minimalist, text-only 140 character count capabilities of yore. Kinda makes you wish for the days when every app wasn't trying to be everything at once. Le sigh.