Twitter is testing an ecommerce card with a Shop button
Twitter has begun to test its new ecommerce tweet layouts, with at least one user of the Android app in Qatar spotting the new card format.
As spotted by TechCrunch, UK-based social media consultant Matt Navarra highlighted the change, sharing images credited to Yasser Masood that contrast the simpler existing "link" sharing card with the upgraded shopping card. Masood tweeted that the change "shows up on Android devices".
The shopping card appears to take up a bit more feed real estate, with a big blue "Shop" button (presumably colour-customisable along with other profile features, eventually) extending it further than the current design. The card also appears to display the price pulled from the product page.
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The company has confirmed it is testing new ecommerce-friendly features, including "a new treatment for organic tweets which would link to an ecommerce product page."
According to Twitter, the test "is the first of many experiments in the Commerce space and [the company] will enrich the experience as we learn more."
Twitter is expanding features and format options for a number of different types of users, including the introduction of Facebook-like business profiles with integrated maps and Super Follows, which will allow users to charge followers for exclusive content.
As usual, an edit button is still nowhere on the horizon. But we can dream.
Topics Social Media
Caitlin is Mashable's Australian Editor. She has written for The Guardian, Junkee, and any number of plucky little music and culture publications that were run on the smell of an oily rag and have since been flushed off the Internet like a dead goldfish by their new owners. She also worked at Choice, Australia's consumer advocacy non-profit and magazine, and as such has surprisingly strong opinions about whitegoods. She enjoys big dumb action movies, big clever action movies, cult Canadian comedies set in small towns, Carly Rae Jepsen, The Replacements, smoky mezcal, revenge bedtime procrastination, and being left the hell alone when she's reading.
