Elon Musk's X launches ad revenue sharing program for creators

Elon Musk's X — the social media site formerly known (and still kind of called) Twitter — officially launched its ad revenue sharing program for creators this week.

Certain people posting on the site can now, in theory, make money off of their posts. But don't get too excited just yet — most people aren't going to be raking in the cash. There are three main factors for becoming eligible, laid out by X. And they are:

• Be subscribed to Blue or Verified Organizations.

• Have at least 15M impressions on your cumulative posts within the last 3 months.

• Have at least 500 followers.

From there, the person or organization can set-up payouts through a Stripe account and the monetization section of the X app. The user should then get payouts at a regular pace, so long as they generate at least $50.

"We want the process to be as simple as possible, so all eligible X Blue and Verified Organizations subscribers are entitled to revenue share so long as they meet the eligibility criteria and join," the company wrote on its site.

Musk has long promised that creators would make money on the site. Back when the site was still called Twitter, it began paying out a select few users earlier this month. As Matt Binder wrote for Mashable at the time, the folks who did get paid out were largely right-wing influencers, gimmicky accounts, or other creators with whom Musk is buddies. Some of those folks posted screenshots claiming to make tens of thousands of dollars.

Now Musk's X is saying it will bring the ability to make posts to anyone willing to meet its requirements. My new X account, Elon Musk Is Cool And Not Lame And You're Just Jealous, will soon pay for my retirement.