UberEats will soon deliver your lunch in Melbourne

Foodies, today is a good day. Rideshare company Uber is launching its food delivery service in Melbourne, Australia.
 By 
Jenni Ryall
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Foodies, today is a good day.

Rideshare company Uber is launching its food delivery service in Melbourne, Australia. 

On Friday, Uber announced it is bringing UberEats into the Australian market, but the company is currently being coy on details, including launch date. The UberEats Melbourne website went live Friday, simply saying the service is coming shortly, and included an option for restaurants and drivers to sign up.


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It is only the third city outside the U.S. to receive the service. 

The food service in the U.S. initially allowed an Uber customer to order from a lunch selection of one or two meals for a cost of around $10. The meal options change daily and a driver picks up a bunch of the same meal from a restaurant and delivers it around the city to office workers. 

In January, Uber expanded the service to more U.S. cities outside the original markets of Chicago and New York. The expanded offering is available from 10 a.m. to 10 p.m. and has a broader range of restaurant offerings. 

The Melbourne UberEats app, which is a standalone app but accessible through the Uber app, will allow customers to access a selection of restaurants in the local area. It is unclear if it will follow the same model as the U.S. version. 

"We’re really excited to announce that we’ll be bringing UberEats to Australia and launching soon in Melbourne," Simon Rossi, the general manager of UberEats Australia, said in an emailed statement.

The foodie destination is an obvious starting point for UberEats in Australia. Sydneysiders will no doubt be groaning they didn't score first dibs. 

Uber is entering a crowded Australian market, but will hopefully arrive with a new take on the standard delivery apps available.

In recent months, Deliveroo and Suppertime have been fighting in Sydney and Melbourne for the upmarket clientele. While competitors such as Delivery Hero, Eat Now and Menu Log continue to grow in the mainstream restaurant market. All of these services offer a vast selection of restaurants and menus rather than offering a small selection for a particular customer base.

So if puppies aren't your thing, perhaps a schnitzel sandwich delivered to your desk will win you over.

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Jenni Ryall

Jenni Ryall is Mashable's VP of Content Strategy. She spends her time launching cool, new things such as Mashable Deals and Mashable Reels. On the other days, she is developing strong partnerships with companies including Apple News, Flipboard, Snapchat, Facebook, Twitter and Reddit.

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