Uber's weird new logo resembles these other things
If Uber's goal was to get people talking about its new logo, it has certainly succeeded.
Uber revealed a completely redesigned app logo on Tuesday, ditching the U-shaped design in favor of a more abstract and curious collection of lines and squares.
Predictably, the Internet lost it.
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Many on Twitter suggested the new design looks like a bank logo, which is actually fitting for a startup that has gone from scrappy to a $62.5 billion corporate behemoth in just five years.
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But the comparisons went far, far beyond the financial industry.
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Some other technology companies also took notice of the logo change, including Square, Twitter CEO Jack Dorsey's other business.
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The actual explanation of what the new logo represents, according to an Uber spokesperson we spoke with, is just as complicated as you would expect. The square center of the logo symbolizes the technology itself; the lines beyond that symbolize the service rendered (dropping off and picking up).
Got it?
Us neither.
Topics Uber
Seth Fiegerman was a Senior Business Reporter at Mashable, where he covered startups, marketing and the latest consumer tech trends. He joined Mashable in August 2012 and is based in New York.Before joining Mashable, Seth covered all things Apple as a reporter at Silicon Alley Insider, the tech section of Business Insider. He has also worked as a staff writer at TheStreet.com and as an editor at Playboy Magazine. His work has appeared in Newsweek, NPR, Kiplinger, Portfolio and The Huffington Post.Seth received his Bachelor of Arts from New York University, where he majored in journalism and philosophy.In his spare time, Seth enjoys bike riding around Brooklyn and writing really bad folk songs.
