Uber and 'The Circle' have nearly identical logos and everyone noticed
Well, this is awkward.
When The Circle — the 2017 James Ponsoldt film based on Dave Eggers’ dystopian novel — hit theaters, it was emblazoned with a bright red circle (we see what you did there) logo. The only thing is, well, that logo looks incredibly similar to Uber's circular logo.
Uber — you know, the real company — debuted its circle logo in 2016. According to Wired, it was inspired by a blog post Travis Kalanick wrote, describing the company's culture as "the combination of bits and atoms. Bits represented the machine efficiency involved in Uber’s mapping and dispatch software. The atoms represented people."
Somehow, that vision translated into this rider icon featuring a thick, almost-closed circle.
Now, a year later, that circle design is making a reappearance Tom Hanks' new film, and it's everywhere in the movie. See, here we have Hanks holding a branded mug while standing in front of a larger projection of the powerful (fictional) tech company's logo.
Coincidence or not, the internet definitely noticed the matching logos:
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
Whoops!
And to make matters more awkward, there is one more similarity between the movie and the ride-sharing app: both have fallen into recent troubles in the media. Uber has recently been under fire for a myriad of controversies ranging from self-driving car crashes to its CEO being a straight-up jerk and The Circle's weekend at the box office being a floundering disgrace.
Hey, 'The Circle,' next time you may want to find another source of design inspiration.
Nicole is a Senior Editor at Mashable. She primarily covers entertainment and digital culture trends, and in her free time she can be found watching TV, sending voice notes, or going viral on Twitter for admiring knitwear. You can follow her on Twitter @nicolemichele5.
