UberEats cash in on millennials love of smashed avocado by offering free meals

Uber have weighed in on #AvocadoGate in the most uber way possible. See a topical opportunity and market the hell out of it.

After an article was published in a national newspaper, asserting that the reason millennials couldn’t break into the urban housing market was because of their luxuriant brunch habits, the smashed avocado-loving millennials of Australia fought back with applause-worthy tenacity.

Hearing the battle cry of their target demographic, UberEats are offering brunch on the house for one weekend only, across Sydney, Brisbane, Melbourne Perth and Adelaide.

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The catch is that the offer is only for new UberEats customers. Existing customers can share a unique code for a discount on their brekkie, but no free meals sadly.

“Well, millennials, we too share your love for the humble avocado," Uber said in a statment. "And we support your right to a guilt free brunch, so we’ve teamed up with some of your favourite restaurant partners across the country to bring you your city’s best and most affordable #SmashedAvos, without the side order of #SmashedDreams."

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The hullabaloo first came about when columnist Bernard Salt wrote a Gen Y-scorning treatise on housing affordability in The Australian, saying "I have seen young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more."

And since someone in a board-room somewhere has caught on to the concept that young people love brunch and hate baby boomers, we're being offered free breakfast.

Let's never speak of smashed avocado again, please.