The internet to United: Re-accommodate doesn't mean what you think it means!
The internet is teaching United Airlines a lesson: Use meaningless corporate jargon to apologize for violently dragging someone off an airplane and you will face the wrath of hundreds of feverishly typing thumbs.
After disturbing videos surfaced of a man screaming as authorities dragged him off a United flight Sunday, United's CEO apologized Monday, but in the worst way. CEO Oscar Munoz used the word "re-accommodate" to describe the man's bloody encounter.
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The statement did not go over well. The internet collectively howled: Is that what we're calling beating someone up these days?!
The man had been dragged off the plane because he refused to let United kick him off an overbooked flight from Chicago to Louisville so their employees could fly in his stead. He and his wife were selected to be taken off the plane after none of the passengers volunteered to make room for the United employees. The man is a doctor and didn't want to leave the flight because he had patients to take care of the next day, according to passengers on the plane who were tweeting during the ordeal.
The videos show authorities dragging the man, with blood on his face, and passengers screaming.
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One Twitter user went so far as to annotate the statement in its entirety. Near the word "re-accommodate," the self-appointed copy editor had this to say: "You're kidding right?"
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Yep, that's how we all feel.
Video credit: Tyler Bridges via Storyful
Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.
