Legendary Australian beer Victoria Bitter to be sold in '50s heritage cans

Like a big cold beer with a side of the 1950s?
 By 
Johnny Lieu
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Like a big cold beer with a side of the 1950s?

Well now you can, with the classic Australian beer Victoria Bitter (VB) to be sold in heritage cans, honouring the first canned VB launched back in 1958.


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The replica can is designed to look like the original steel can, yet it is made of aluminium and has a modern ring pull. The original steel can was introduced to help keep the beer cool, and was bigger and harder to open than modern day cans. 

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The beer's manufacturer Carlton & United Breweries, which is rolling out these limited edition retro cans around Australia, claims the actual beer itself will still taste the same. That could be a good or bad thing, depending if you like the taste chilled animal urine. 

Although many Aussies might hate the taste of this cheap classic, some people reckon they have been swayed over with the new retro design. Who knew it was so easy to win over the haters?



While it's a dapper-looking can, we'd rather see the return of VB technology that sent us green with envy. Remember the cricket scoreboard or the watch that captured Australia's imagination a few summers ago? Now, that was truly awesome.


Have something to add to this story? Share it in the comments.


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Johnny Lieu

Mashable Australia's Web Culture Reporter.Reach out to me on Twitter at @Johnny_Lieu or via email at jlieu [at] mashable.com

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