Vimeo wants to hang with the cool kids at summer camp, college and beyond
LOS ANGELES -- Vimeo is already favored by indie filmmakers for its quality -- and now it wants to hook a new generation of creatives by funding a kids' summer camp for aspiring directors and slashing prices for film students.
The video platform is partnering with OMG Everywhere, a non-profit providing free arts workshops for kids and will help fund its 2016 “OMG Cameras Everywhere” summer camps. Vimeo is also offering half-price PRO or Plus accounts to film students at any school in the world, Mashable has learned.
Vimeo has already been keeping a close eye on student films, and recently showcased some of the top student work from around the world on Vimeo Staff Picks (such as the one below). This year Vimeo sponsored awards at CalArts and Columbia University Film Schools.
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"Student filmmakers are the next wave of professional creators entering the market and already representative of some of the most talented filmmakers on the platform,"Michael Weissman, GM of Vimeo, told Mashable in an email interview.
The "OMG Cameras Everywhere" camps, held in New York and Los Angeles, give kids the opportunity to learn from established music video directors and filmmakers.
Vimeo, which launched in 2004, had been primarily known as the go-to for independent creators looking to sell content directly to consumers. The company attracted talent with favorable revenue splits and tools that provide the opportunity to set up paywalls.
After the success of the 2012 hit High Maintenance, which got picked up by HBO, Vimeo has also been building up its original content library.
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Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
