Volvo wants to sell 1 million electrified vehicles by 2025
The new generation of Volvos are techie and stunning to look at. Turns out, though, they'll also be eco-friendly.
Volvo announced on Thursday morning that it has set the ambitious goal of selling 1 million electrified vehicles by 2025. "Electrified vehicles" is the industry umbrella term for hybrid, plug-in hybrid and electric vehicles.
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The company plans to achieve this objective by offering "at least two hybrid versions of every model in its range." Moreover, it will be releasing its first all-electric car in 2019.
“It is a deliberately ambitious target,” Håkan Samuelsson, Volvo Cars president and chief executive, said in the release. “It is going to be a challenge, but Volvo wants to be at the forefront of this shift to electrification.”
While the first Volvo EV will be significant, perhaps more striking is the two hybrid versions of every model the Swedish carmaker makes. Some automakers offer both a hybrid and plug-in hybrid version of some of its models. However, none offers two hybridized versions of every model.
I admire Volvo's eagerness to embrace electrification. The question is, however: Will customers respond accordingly? We'll have to wait and see.
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Topics Cars
