The Washington Post's new slogan is movie-poster worthy

A dramatic movie poster for a truly dramatic slogan.
 By 
Jason Abbruzzese
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The Washington Post has a new slogan: Democracy Dies in Darkness.

That's not just something for its press materials. The words are now right there below the paper's name on the front page of its website.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Post owner Jeff Bezos, better known as CEO of Amazon, said the phrase in a 2016 interview with the paper's editor-in-chief Marty Baron.

When asked why he bought the paper, Bezos told a story about watching the Watergate hearings with his grandfather, who he described as "kind of a news junkie."

"I think that a lot of us believe this, that democracy dies in darkness, that certain institutions have a very important role in making sure that there is light, and I think the Washington Post has a seat, an important seat to do that," he said.

Slogans aren't exactly rare for newspapers. The New York Times has for decades gone with "All the news that's fit to print." USA Today goes with "We deliver news, not noise."

"Democracy not darkness," however, comes off a bit more dramatic — though perhaps warranted considering current events.

This being the modern social media age, the internet had to have a bit of fun with it (Slate's "15 classic metal albums whose titles are less dark than the Washington Post's new motto" is a personal favorite"), and media twitter predictably added a bit of its usual snark to the mix.

We here at Mashable wanted to add our own take. To us, "Democracy Dies in Darkness" sounds like a pretty good political thriller. As such, illustrator Vicky Leta whipped this up for us:

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

We look forward to the sequel: "Washington Post 2: Journalism Boogaloo"

Topics Amazon

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Jason Abbruzzese

Jason Abbruzzese is a Business Reporter at Mashable. He covers the media and telecom industries with a particular focus on how the Internet is changing these markets and impacting consumers. Prior to working at Mashable, Jason served as Markets Reporter and Web Producer at the Financial Times. Jason holds a B.S. in Journalism from Boston University and an M.A. in International Affairs from Australian National University.

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