Watermelons are the trendy Instagram accessory of summer 2017
Flamingos are old hat. For this summer's most coveted accessory, you need not look any further than your fruit bowl.
The watermelon trend is exploding all over Instagram right now, and it's a refreshing -- if not slightly odd -- change from the tired old unicorns in our feed.
Fashion journalist Ana Kinsella spotted the proliferation of watermelons on Instagram, declaring it the emblem of summer 2017, rather akin to 2016's flamingo.
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A simple hashtag search on Instagram will throw up just over 4 million photos of a variety of different ways to lean into the summer emblem. From pool floats to watermelon lip-looks, here are just a few of the ways Instagrammers are smashing the trend.
Some influencers have taken to fashioning actual slices of the fruit as accessories.
Others are toting watermelon-themed handbags, as demonstrated by Man Repeller's Leandra Medine.
Never mind #hotdoglegs, it's all about watermelon legs now.
People are even matching their make-up to the colourful fruit.
Of course, your summer pool shots also need to feature the watermelon emblem.
And, taking the trend to whole new heights are people fashioning dresses out of slices of watermelon. So very inventive!
What a tasty trend!
Topics Instagram
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
