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Wendy's burned IHOb so hard with this pancake diss

It's so bad, IHOb should probably just go back to making pancakes.

Morgan Sung

on June 11, 2018

Wendy's had a spicy start to the week.

Like we predicted, IHOb (formerly IHOP) announced that its name change was a marketing stunt for its brand new menu item: burgers.

From International House Of Pancakes to International House of burgers. Why does the b for burgers not deserve capitalization? The statement released by the breakfast chain on Monday didn't touch on why, but a fellow fast food chain seemed miffed about the new competition.

It started when Wendy's, which is known for its social media sass, subtweeted IHOb's announcement with this jab:

Its Twitter users called out Wendy's passive aggressive tweet, but the account responded with the same level of pettiness.

But when @soloucity asked if Wendy's was really letting IHOb step on them like that, Wendy's didn't hold back.

"Not really afraid of the burgers from a place that decided pancakes were too hard," the account responded in a blaze of fire.

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There really isn't a more relevant GIF that this one.

In the comments of another tweet, IHOb tried to appease Wendy's. Instead of beef with each other, the former pancake house just wants to "share our beef with the world."

First of all, ew. Referring to selling burgers as "sharing beef" is kind of gross.

Wendy's offered this social media olive branch:

Despite the attempt at peace, the Wendy's damage was already done. It's still the reigning warrior queen of brand Twitter.

The beef reminded Twitter users of another feud that went down a few weeks ago.

Some offered alternative names for other fast food brands.

And a few of those brands subtweeted IHOb and the great burger debate.

While wholesome MoonPie just kept being wholesome MoonPie.

While IHOb recovers from that burn, some of its customers seemed pretty excited about the new burgers. Regardless, it's still just a marketing stunt, and it worked.