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The best Gag City posts on X, in honor of Nicki Minaj's Pink Friday 2

The pink print agenda is alive and well.

Elizabeth de Luna

on December 8, 2023

A checkerboard of AI-generated images of Gag City, including of a Wheat Thins barn, "Gag City" gas station," and an MTV News HQ, all in pink.

Credit: Mashable composite

Nicki Minaj says her new album "Pink Friday 2" will transport listeners to another world, literally.

The rapper has referenced the fictional realm, Gag City, in several posts and her fandom, the Barbz, have taken it upon themselves to make it a digital reality. Using AI software, the fandom has created Gag City from scratch, in the image of Mayor Minaj's pink printed agenda.

The Barbz are nothing if not socially savvy, so they've transformed the bit into an organic marketing strategy. The Barbz have secured free promotion for the album by creating virtual Gag City outposts for dozens of brands — from Urban Decay to MattressFirm — and then tagging the brands' official accounts on X. When the brands reply or repost, "Pink Friday 2" gets free publicity.

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Here's how the Barbz imagine Gag City is being built, run, and readied for the album.

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Nicki is a democratically elected dictator

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The Barbz are organizing

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Unfortunately, poverty and policing still exist in Gag City

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Celebs are out and about

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Utilities are top of mind

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Gag City residents will be properly entertained

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Snacks are available

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And they're eating good in the neighborhood

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Topics Music X/Twitter

Elizabeth de Luna

Culture Reporter

Elizabeth is a digital culture reporter covering the internet's influence on self-expression, fashion, and fandom. Her work explores how technology shapes our identities, communities, and emotions. Before joining Mashable, Elizabeth spent six years in tech. Her reporting can be found in Rolling Stone, The Guardian, TIME, and Teen Vogue. Follow her on Instagram here.