Apple reveals date for September event

After weeks of speculation, Apple finally told us when it'll reveal at least part of its fall product lineup.

Tim Cook's tech giant announced Tuesday that it would hold a virtual event on Sept. 15 at 10 a.m. PT/1 p.m. ET. There won't be a live audience this time around, but you'll be able to watch along on Apple's website. Of course, Apple didn't spoil all the surprises for us, leaving us to speculate on what we'll actually see at the event.

Apple's official invitation. Credit: apple

We could see some combination of new iPhones, Apple Watches, and a new iPad. Rumors have pointed to four new iPhones, all branded iPhone 12, launching this year. We expect two of them to be standard iPhone 12s and the other two to be iPhone 12 Pro models.

Bloomberg's Mark Gurman, however, said Apple won't reveal the iPhones until October.

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Apple is also expected to launch the follow-up to the Apple Watch Series 5 and a new iPad Pro this year. Don't be surprised if this event is primarily focused on the new Apple Watch; the official invite sent to Mashable and other outlets contained the words "Time Flies," likely a not-subtle reference to Apple's signature smart watch. COVID-19 may have thrown a wrench into everyone's plans for 2020, but it couldn't stop Apple's new product launches forever.

Update: Tuesday, Sept. 8, 12:03 p.m. ET: This story was updated to reflect the possibility that Apple only reveals a new iPad and Apple Watch on Sept. 15, not the new iPhones.