Whole Foods only follows Beyoncé and Sting on Instagram. WHY?
UPDATE: June 19, 2018, 5:08 p.m. ET Okay, here is what's going on with the whole bees thing. Whole Foods is now following Cardi B and Jerry Seinfeld, both of whom have obvious "bee" connections. (Jerry Seinfeld's is the classic film Bee Movie, in which he starred.)
However, Whole Foods is also following Jon Bon Jovi, whose connection to honey is more tenuous. He has kept bees before, but maybe just for tax purposes?
Also, this week is National Pollinator Week.
Our original story is below.
Whole Foods, my close personal friend, what's going on?
The supermarket and Jeff Bezos clique member has long been the place where I occasionally buy salad bar food that always ends up being just okay. But now there's another facet to our relationship: we're both following Beyoncé and Sting on Instagram.
In Whole Foods' case, these two extremely different musicians are the only Instagram accounts it's following. It's also wiped all previous posts from its account, replacing them with two blank, white posts, and it's added a bumble bee emoji to its bio. Very minimalist!
So, like, you get it, right? Bey and Sting. Bee sting. We presume some form of branded wonder awaits us -- and probably soon. At this point, though, what that might be is anyone's guess. Will we get a Beyoncé and Sting duet? Do we want one of those? Do we want it and just not know we do? Is this at all honey-related?
Honestly, more Qs than As at this point -- kind of like when I walk through the Whole Foods salad bar. Good mac and cheese, though!
Chloe was the shopping editor at Mashable. She was also previously a culture reporter. You can follow her on Twitter at @chloebryan.
