'They' is the word of the decade

A vote for the importance of inclusive language.
 By 
Jess Joho
 on 
'They' is the word of the decade
A vote for the importance of inclusive language. Credit: BOB AL-GREENE / MASHABLE

Words matter — especially to those at the American Dialect Society. So it spoke volumes when the top linguists who make up the group voted to crown the singular pronoun "they" as the Word of the Decade at its annual meeting on Friday.

The other contenders in the category included #BlackLivesMatter, climate, #MeToo, meme, emoji, opiod crisis, selfie, and woke, according to the society's official Twitter account. It initially came down to a runoff between "meme" (at 110 votes) and "they" (128), with only singular votes cast for "emoji" and "opioid crisis."

The prominence of "meme" came a bit as a surprise, since the phenomenon of memes was certainly not exclusive to the decade. Early examples of widely spread memes like the "can has cheezburger" cat date back to 2007. To be fair, memes certainly became a more mainstream mainstay in the recent past.


You May Also Like

"They" ultimately feels like the more decade-appropriate winner, however, since some of the biggest gatekeepers of the English language officially accepted it in the past 10 years, like when the American Psychological Association officially added it to their guidebook and Merriam Webster named it their 2019 Word of the Year. Another member of the society, Kirby Conrod, spoke to how "they" was the only entry on the list that also doubled as a major grammatical change.

In Mashable's own list of words and phrases that defined the decade, the singular "they" was also highlighted along with other inclusivity-related words like "nonbinary" and "genderqueer."

Though the American Dialect Society was founded in the 19th century, only two other words have ever been selected for the Word of the Decade honor. "Web" won the 1990s, while the verb "Google" reigned over the 2000s.

Entries for the 2019 Word of the Year included “OK Boomer,” “(my) pronouns,” "cancel,” and “Karen.” Ultimately, "OK Boomer" was the runner up at 88 votes and "(my) pronouns" won with 161. "(My) pronouns" refer to a practice of telling people how to refer to you. Phrases such as she/her, he/him, or they/them could be seen popping up on online profiles throughout 2019.

Notably, both the year and decade winners reflect the enormous impact our evolving lexicon around gender identity has had on the American language and society.

UPDATE: Jan. 5, 2020, 10:49 a.m. PST An earlier version of this story misidentified Blake Zimmer as a member of the American Dialect Society

Mashable Image
Jess Joho

Jess is an LA-based culture critic who covers intimacy in the digital age, from sex and relationship to weed and all media (tv, games, film, the web). Previously associate editor at Kill Screen, you can also find her words on Vice, The Atlantic, Rolling Stone, Vox, and others. She is a Brazilian-Swiss American immigrant with a love for all things weird and magical.

Mashable Potato

Recommended For You
I haven't had a boyfriend for a decade. Here's what I've learned.
Illustration of a woman who is single by choice.

Google Maps receives major upgrade with 3D redesign, AI feature
Google Maps upgrade

Seth Meyers calls out Trump and Republicans clashing over the word 'war'
Seth Meyers presents "Late Night" beside an image of Donald Trump and Pete Hegseth.


I've sucked at sleeping for a decade. The Hatch Restore 3 makes bedtime feel less chaotic, but it's not a cure-all.
Hatch Restore 3 alarm clock glowing purple showing 12:59 on clock, sitting on nightstand near plant and lamp

More in Life
The Shark FlexStyle is our favorite Dyson Airwrap dupe, and it's $160 off at Amazon right now
The Shark FlexStyle Air Styling & Drying System against a colorful background.

Amazon's sister site is having a one-day sale, and this Bissell TurboClean deal is too good to skip
A woman using the Bissell TurboClean Cordless Hard Floor Cleaner Mop and Lightweight Wet/Dry Vacuum.

The best smartwatch you've never heard of is on sale for less than $50
Nothing CMF Watch 3 Pro in light green with blue and green abstract background

Reddit r/all takes another step into the grave
Reddit logo on phone screen


Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone


NYT Strands hints, answers for April 3, 2026
A game being played on a smartphone.

NYT Connections hints today: Clues, answers for April 2, 2026
Connections game on a smartphone
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!