The world's best-selling phone: Can you guess which one it is?

It's not a big surprise.
 By 
Alex Perry
 on 
iPhone 15 from the rear
Apple wins again. Credit: Stan Schroeder/Mashable

New data suggests the world has a new top-selling smartphone — and it’s no surprise which one it is.

According to data released this week by Counterpoint Research, the top spot belongs to —  drumroll please — the iPhone 15, Apple's second-newest handset carried 3.5 percent of global market share in the third quarter of 2024.

In second and third place, respectively, are the iPhone 15 Pro Max and iPhone 15 Pro.


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This isn’t exactly shocking, as Apple has led the pack before. According to Counterpoint’s data, the iPhone 14 was in first place last year, with the iPhone 14 Pro Max and iPhone 14 Pro in second and third place.

What is interesting is that iOS, as an operating system, only has about 19 percent of global market share, per data released by Counterpoint earlier this year. According to the same research, 77 percent of global smartphone users are on Android devices, but since there are so many of those, none of them sell as well individually as the iPhone.

The full top 10 is as follows:

  1. iPhone 15

  2. iPhone 15 Pro Max

  3. iPhone 15 Pro

  4. Samsung Galaxy A15 4G

  5. Samsung Galaxy A15 5G

  6. Samsung Galaxy A35 5G

  7. Samsung Galaxy A05

  8. iPhone 14

  9. Xiaomi Redmi 13C 4G

  10. Samsung Galaxy S24

There may be more Android phones than iPhones on the list total, but Apple landed in the most important spots in the rankings.

Topics Apple iPhone

journalist alex perry looking at a smartphone
Alex Perry
Tech Reporter

Alex Perry is a tech reporter at Mashable who primarily covers video games and consumer tech. Alex has spent most of the last decade reviewing games, smartphones, headphones, and laptops, and he doesn’t plan on stopping anytime soon. He is also a Pisces, a cat lover, and a Kansas City sports fan. Alex can be found on Bluesky at yelix.bsky.social.

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