You can now buy your 'X-Men: Apocalypse' tickets on Snapchat
LOS ANGELES -- Moviegoers can now ditch online ticketing services and theater lines and buy their tickets for X-Men: Apocalypse using Snapchat.
On Monday, Twentieth Century Fox became the first advertiser on the app to purchase a ticketing ad unit.
That means that through to May 26, users will be able to swipe up on a 3V ad (a vertical video viewed by choice that runs between Live and Discover content) and be taken to a place to buy tickets for the upcoming movie -- without leaving the app.
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Also available as part of the advertising package: A special "lens takeover," where Snapchatters in the U.S. will be able to transform own selfies into their favorite characters from the franchise.
The new X-Men installment, which hits theaters on May 27, brings together Raven (Jennifer Lawrence), Professor X (James McAvoy) and a team of young X-Men to fight mutants including Magneto (Michael Fassbender).
Snapchat users can pick from nine character-based lenses including: Apocalypse, Cyclops, Mystique, Storm, Nightcrawler, Magneto, Quicksilver, Professor X and Beast.
Many studies suggest teens and young adults vastly prefer YouTube and Netflix to traditional TV. This means that experimenting on new platforms has become a vital way to draw in viewers and attract new ones.
Snapchat has been key in helping more traditional Hollywood players broaden their audiences, with the platform reporting that 60% of U.S. smartphone owners between the ages of 13 and 34 are Snapchatters.
Fox previously partnered with Snapchat for its first sponsored lens with its film The Peanuts Movie in November 2015.
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Topics Snapchat Advertising
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
