Elon Musk's X teases new dislike button on replies

Is the dislike button on replies coming back to Elon Musk's social media platform X? It seems like it, according to posts from X head of product Nikita Bier.

Last night on X, Bier hinted that the dislike button on replies may be making its return and even shared a screen recording of the feature on the platform. The feature would inform the platform's algorithm of what type of content a user doesn't want to see on their feed.

"they should have a dislike button on twitter too" posted one X user on Tuesday.

"Give me 60 seconds," Bier replied.

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A few hours later, Bier posted about the spam problems on X, an issue Musk originally pledged to fix when acquiring the company in October 2022.

"The financial incentive to spam on X will decline enormously over the next 30 days and soon be negative," Bier said.

Like clockwork, a spammer sent a seemingly AI-generated reply to Bier's post. Bier responded with a screen recording showing how the dislike button will work on mobile.

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The dislike button in Bier's video appears as a thumbs-down icon. The icon is visible on a reply between the "like" and bookmark buttons. Upon pressing the dislike button, a "Reply feedback" prompt pops up asking a user for more information.

"Tell us what is wrong with this reply," the prompt states. "Your feedback is private."

The user is then given five options to choose from: Not interested in this post, incorrect or misleading, AI-generated, spam, or report post.

X's dislike button does not have a public dislike counter. The purpose of the button appears strictly to inform the platform of the type of content you'd prefer not to see.

"Are you actually shipping the dislike button it looks great," replied one user to the screen capture.

"I’m afraid that there is only one path forward," responds Bier.

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A dislike button on X does not currently exist, but it may seem familiar. Much like Community Notes and X Premium, Musk's social media platform is taking ownership of yet another feature that was built by the old Twitter prior to Musk's acquisition of the company.

In 2017, then-Twitter rolled out a system that allowed users to tell the platform if they didn't like a tweet. Then, in 2020, Twitter first started exploring the implementation of a proper dislike or downvote system on the platform.

A version of a dislike button was previously rolled out as a global test feature in February 2022. Instead of a thumbs-down button, though, this test version utilized a downvote arrow similar to what appears on Reddit. However, the feature test was eventually discontinued, and the feature faded away. 

In July 2024, an app researcher discovered code in X's iOS app that pointed towards a potential revival of the downvote system.

It appears that X is now flirting with the idea again. Unlike last time, the company's head of product is publicly talking about it, so it seems likely some version of the dislike button will roll out eventually.