Yellow blush is the latest beauty trend taking over Instagram
Contouring is dead. It's all about "yellow blush" now, apparently.
This latest beauty trend is taking Instagram by storm, and beauty bloggers are posting their interpretations of the look in their droves.
Allure magazine reports that the trend appears to have emerged in late 2016 when beauty blogger @AshMeredith posted photos of the bold look.
The look seems to have taken off on Instagram in a big way, and beauty bloggers are keen to make their mark on the bizarre trend. Some are matching their eye makeup to their yellow blush for an added dose of colour.
Some bloggers are going all out on the technicolour look. Wow.
Well, it's certainly makes a statement.
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
