Weird Yellow Tail wine Super Bowl ad embarrasses a nation of Twitter users

That one with the DJ'ing kangaroo. It's a mess.
 By 
Johnny Lieu
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The Kangaroo Jack of wine, Yellow Tail, has managed to do something not even Fosters beer or pseudo-Aussie restaurant chain Outback Steakhouse has achieved: Embarrass the hell out of actual Australians. Why? The brand's 30-second Super Bowl Sunday advertisement.

It features some dude in a bright yellow suit, running his mouth about how drinking Yellow Tail wine equals a fun time, hanging with an animated kangaroo DJ and a thinly-veiled dick joke aimed at bikini-clad model, Ellie Gonsalves. It's a mess.

Just watch.

After Australia's Prime Minister was recently yelled at by Trump, the last thing the land Down Under needs is an additional battering from a terrible ad for even more terrible wine.

Twitter gets it.

Unsurprisingly, the commercial wasn't created by Australians. It's the product of U.S. advertising agency Burns Group, according to AdNews.

Dutch-Norwegian Harald Zwart -- whose credits include films such as Agent Cody Banks and the 2010 reboot of The Karate Kid -- directed the commercial.

Fair enough if the ad gets more Americans drinking Australian wine, but let it be known: Most Aussies consider themselves better than that p*ss.

Topics Advertising

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Johnny Lieu

Mashable Australia's Web Culture Reporter.Reach out to me on Twitter at @Johnny_Lieu or via email at jlieu [at] mashable.com

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