Everything you need to know about the Phil DeFranco #YouTubeIsOverParty drama

LOS ANGELES -- "YouTube is over."

That's what many YouTube creators declared Thursday on Twitter after learning some of their videos have content considered inappropriate for advertising.

But their dramatic reactions may be too premature. Here's a breakdown of why.

How did the latest YouTube drama begin?

YouTuber Phil DeFranco, known for his videos about news and pop culture, uploaded a video Wednesday titled "YouTube Is Shutting Down My Channel and I'm Not Sure What To Do."

In it, he said YouTube issued him warnings about roughly 40 of his videos, citing some of his language and the topics he covers are "not advertiser friendly."

Since the video was uploaded, it has amassed more than 1.6 million views, with most commenters rallying behind the creator.

"Make YouTube Great Again!" wrote one user.

DeFranco, who has 4.5 million subscribers to his channel, has continued leading the charge against YouTube, tweeting updates.

Other big creators -- including Jenna Marbles and Nadeshot -- began voicing their solidarity.

Soon, the hashtag #YouTubeIsOverParty was born. By Thursday morning, it was trending.

So, why did other people in the Team Internet community freak out?

After DeFranco posted his video, other creators also began questioning YouTube's overall "advertiser-friendly guidelines."

Some posted similar screenshots of their recent email notifications from YouTube, which point out flagged videos.

Others began voicing their concerns over what YouTube says they can and cannot post, arguing the platform is cracking down on censorship.

The creators that feel most at risk under YouTube's policy are those who cover news and other sensitive real-world topics, and gamers.

Original image has been replaced. Credit: Mashable

Here are some of the tweets:

Many are pointing out how much YouTube has changed since it first began operating under the simple mantra "broadcast yourself."

They believe that the guidelines in place censor a lot of creativity.

Even Hank Green, VidCon co-founder and unofficial voice of #TeamInternet, isn't happy

But has the policy actually changed?

No. According to YouTube, it's just the notification system that has undergone changes.

"While our policy of demonetizing videos due to advertiser-friendly concerns hasn’t changed, we’ve recently improved the notification and appeal process to ensure better communication to our creators," YouTube said in an email statement to Mashable on Thursday.

Here's what's different

YouTube's policy of demonetizing videos due to advertiser-friendly concerns is actually long-standing.

However, as YouTube CEO Susan Wojcicki emphasized at VidCon, the platform has been recently doubling down on its creator outreach efforts.

Part of those efforts entail improving the communication between the platform and individual creators.

Hence the newfound transparency: YouTube decided to change the way it notifies creators of when their videos are flagged.

That's why so many creators on Wednesday -- including DeFranco -- found themselves getting notifications about some of their videos directly sent to their inboxes.

Before, the information could be found at the video-level analytics. Now, it is available in creators' video manager, which was designed to make it easier to view status at a glance.

There is now a "$" icon in video manager, which appears as yellow with the messaging “Not advertiser-friendly."

If the creator believes this decision may have been made in error, they can request manual review/appeal by clicking on the $ icon to appeal the decision.

For the record: DeFranco's still not pleased

On Twitter, he said he woke up to "an inbox of emails for interview requests and people wanting to create our own YouTube competitor."

Though he said he does not want to create a YouTube competitor.

"I just want Youtube to be better," he tweeted. "Primarily communication with creators and execution."

He plans on posting another video shortly with an update on his situation.