YouTube wants YouTubers to be less angry about subscriptions
"YouTube doesn’t unsubscribe people from channels."
That's one thing that YouTube exec Zindzi McCormick wants to clear up once and for all.
"We’ve actually looked at over 100 individual cases and so far we haven’t been able to find any underlying glitch," McCormick, who serves as YouTube's subscriptions product manager, said in a Q&A video with YouTube user interface researcher Renato Verdugo.
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The video, uploaded on Wednesday, is a response to recent complaints from a a handful of frustrated creators who claim they have seen their video views decline and their subscribers suddenly disappear.
Some YouTubers even say they have lost 30 to 40 percent of their usual views.
The general theory is that YouTube has a new algorithm that has caused glitches. Although some in the internet community have come up with a conspiracy theory that YouTube boosts ads on the “trending” tab and videos with more likes and comments.
PewDiePie and Ethan Klein — one half of the H3H3 Productions —were two major digital stars who ignited a flurry of discussion over the issue.
PewDiePie even said he would delete his channel if it reached 50 million subscribers (which later turned out to be a joke).
Still, YouTube maintains nothing is actually wrong with the platform.
"Every video that a creator uploads will show up in the subs feed for all of their subscribers by default," McCormick said.
Verdugo said the team plans on sourcing additional questions and concerns in the comments section of the video.
They hope to do more Q&A's on YouTube Help's channel in the future.
Topics YouTube
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
