Zara's confusing 'love your curves' advert has seriously annoyed the internet
A Zara advert is getting called out on Twitter for telling women to love their bodies while featuring an image of two models in skinny jeans.
The campaign is emblazoned with the words "Love your curves" but the absence of curvaceous models has left many customers pretty bewildered.
The ads have been in stores since early February, but a tweet by Irish radio personality Muireann O’Connell has prompted others to call out the retailer for its confusing ad.
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O'Connell was quick to point out that there's nothing wrong with the models, but she believes the marketers "distorted their image".
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Others heaped scorn on the retailer for its marketing fail.
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And, some wondered if the ad was intended to be ironic.
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"Curves? Where?" asked one person on Twitter.
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However, someone raised an important point, suggesting that Zara might be encouraging people of all body shapes and sizes to celebrate their curves.
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Zara didn't immediately respond to Mashable's request for comment.
Rachel Thompson is the Features Editor at Mashable. Rachel's second non-fiction book The Love Fix: Reclaiming Intimacy in a Disconnected World is out now, published by Penguin Random House in Jan. 2025. The Love Fix explores why dating feels so hard right now, why we experience difficult emotions in the realm of love, and how we can change our dating culture for the better.
A leading sex and dating writer in the UK, Rachel has written for GQ, The Guardian, The Sunday Times Style, The Telegraph, Cosmopolitan, Glamour, Stylist, ELLE, The i Paper, Refinery29, and many more.
Rachel's first book Rough: How Violence Has Found Its Way Into the Bedroom And What We Can Do About It, a non-fiction investigation into sexual violence was published by Penguin Random House in 2021.
