Why passengers might actually feel safe in Zoox self-driving cars

It may not have a steering wheel, but the Amazon-owned Zoox has other safety features.
 By 
Sasha Lekach
 on 
Why passengers might actually feel safe in Zoox self-driving cars
This isn't your average car. Credit: zoox

Instead of turning a traditional car into an autonomous one, the Amazon-owned self-driving car service Zoox has created its own type of autonomous vehicle without a steering wheel or front seat. Redesigning a car from the ground up also means redesigning car safety features.

On Tuesday, the San Francisco-based company released its first (voluntary) safety report since revealing its electric robotaxi in December. The report highlights what the company considers more than 100 safety features not found in regular (human-driven, conventional) vehicles.

Dr. Mark Rosekind, Zoox's chief safety innovation officer who has a Ph.D in psychology, broke down the key features into three categories in a recent call: driving control, redundancy (or back up in case of failure), and rider protection. Zoox is focused on preventing crashes and incidents, but it's also preparing for when things do go wrong once its ride-hailing service is on the road. (The vehicles have not started picking up riders and are still in testing.)


You May Also Like

"We make a big deal in the report in our belief that we want this industry to become (about) proactive safety," Rosekind said.

Most noticeably there's no front or back of the Zoox vehicle. Instead the bidirectional box has double the drive trains, steering controls, electric motors, and batteries, much like in aviation where back-up systems are always available.

Because there's no front or back side, the vehicle never has to make a U-turn or other more dangerous maneuvers. It can pull in and out of parking spots, and switches its lighting based on direction of travel.

Another advantage of not being another minivan converted into an autonomous taxi? There aren't certain seats, say the front or middle back seat, with more hazards or risks, like a dashboard to hit your head. Sit anywhere in the box-like cabin and that seat has the same protections as the others. As Rosekind said, "We designed the vehicle so it's the same level of safety protection in any seat."

The airbags, in a horseshoe formation around passengers, are also "smarter" with sensors that detect direction and velocity in a crash. So they won't set off every airbag; in certain instances only protection from necessary parts of the car will deploy.

Mashable Image
A new airbag system. Credit: zoox

If you don't put on your seatbelt in a conventional car, it will likely beep incessantly, but you can still drive. Not in a Zoox. Sensors on the seat, buckle, and even strap know if you're properly belted and won't let the vehicle operate until you're safely seated.

Mashable Image
Strap in. Credit: zoox

Rosekind, a former National Highway Traffic Safety Administration administrator, hopes these new safety designs make it beyond autonomous vehicles. "This new arena of autonomous mobility brings new safety innovations that could be incorporated into other vehicles on the road," he said.

Maybe one day your minivan will also have true seatbelt detection.

Mashable Image
Sasha Lekach

Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.

Mashable Potato

Recommended For You
DoorDash drivers are getting paid to close Waymo car doors
Waymo robotaxi


Tesla cars in the U.S. no longer come with Autopilot
Tesla FSD

Elon Musk: Tesla FSD will soon become subscription-only
Inside a Tesla, a driver uses Full Self Driving.

Tesla sues Calif. DMV after agency called its 'autopilot' deceptive marketing
A row of Tesla EVs and a cybertruck in a sunny parking lot.

More in Tech

Trending on Mashable
NYT Connections hints today: Clues, answers for April 3, 2026
Connections game on a smartphone

Wordle today: Answer, hints for April 3, 2026
Wordle game on a smartphone

Google launches Gemma 4, a new open-source model: How to try it
Google Gemma


What's new to streaming this week? (April 3, 2026)
A composite of images from film and TV streaming this week.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!