Jeff Malmad

As head of Life+ and Mobile at Mindshare North America, Malmad helps brands understand the opportunity that wearable technology presents, and pioneers the latest programs in mobile technology. Throughout his career, Malmad has showcased his passion for digital. His mobile-first view drives strategy and innovation across the Mindshare NA client base. Malmad joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, he built integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T and Yahoo!.