Jennifer Hanser

Jennifer Hanser is senior director of strategy and partnerships at Bitly, where she leads the company’s key strategic initiatives and business development including data licensing and platform partnerships. Jennifer has spent her career working with industry and category-defining brands to leverage their assets and craft accretive partnerships. Jennifer has over a decade of experience in digital strategy, licensing, and product development from roles at AOL, MLB Advanced Media and FIFA. Most recently, Jennifer was at Sony Music Entertainment, where she was responsible for precedent-setting deal activity in the music industry.