Lauren Boyer

With over 15 years of experience in interactive and general marketing, Lauren Boyer, CEO of Underscore Marketing, possesses a deep knowledge of strategy and measurement, brand advertising and direct response. During her career, Lauren has developed multi-channel media programs, direct mail, websites, eCRM programs, and e-business models for a variety of industries, particularly pharma and OTC. Before joining Underscore, Lauren led interactive media and e-marketing efforts for 14 brands across Wyeth including Advil, Centrum, Robitussin and ChapStick.