Amazon's new furniture line Rivet is here to compete with Ikea and West Elm
Amazon appears to be hellbent on dominating the world of retail from the mundane grocery stores to (possibly) high-stakes cryptocurrency trading.
Amazon has saved most of their marketing hype for smart devices like the Fire tablets and new versions of the Echo, and the (frankly alarming) Amazon Key delivery service. Their home goods line, Rivet, had a much quieter debut, but it's actually got some really nice pieces.
Rivet's collection definitely wouldn't look out of place in a West Elm catalogue. The style is distinctly mid-century modern. It also seems to be designed with small spaces in mind as most of the furniture is streamlined and multi-functional. Hidden compartments abound and the fabrics and colors look expensive though prices are reasonable. Think somewhere between Ikea and Pottery Barn.
The entire collection is worth taking a look, but we're sharing some of our favorites to serve as inspiration (and it conveniently doubles as a gift list, hint hint.) BTW, Amazon offers a 1-year warranty on all Rivet furniture and has a free 30-day return policy so you can shop stress-free.
A plush sofa
This velvet couch is so gorgeous, we'd design a whole room around it. It's subtle enough to fit in with your current decor, though. We love navy as a non-boring neutral, but it also comes in ecru and pewter if that fits your style better. The metal legs are another interesting touch that doesn't draw too much attention. The Emerly collection also includes a chair, loveseat, sectional, and ottoman.
An ottoman bed
Move over pullout couches, there's a new sofa bed in town. The Fold is at first glance a simple, if very pretty, ottoman to rest your feet on. But when you have an overnight guest, the top folds back to reveal a pull-out twin bed. The folded panels even function as a headboard.
An expandable media console
On its own, the asymmetrical cabinet looks a little wonky, but it somehow just works in this room. It's also super versatile. If you've got a smaller space you can slide the pieces together but if you have a larger media room you can expand it to fit your TV, all of your gaming consoles and streaming devices, plus DVDs, books, and/or records (if you still have any of those.)
A floor lamp charging station
If you don't yet have any furniture with built-in charging stations, welcome to the future, my friend. This stylish brass and wood lamp has a small shelf built into the pole with a USB charging port. You can just plug in your charger and leave your phone on the shelf for streamlined power. Plus, it opens up more coveted outlet space for your other devices.
Rugs for everyone
Nothing pulls a room together like a good rug. Rivet has tons of options available from minimalist and modern to classic but still chic. This distressed medallion rug is our favorite because it's a little of both.
Don't forget the walls
To really tie the collection together, Rivet is also selling wall art in a variety of styles. Since the furniture collection is so effortless, the artwork provides a fun pop that completes the whole look rather than pulling focus. From graphic prints to sweeping canvas landscapes, we're having trouble picking our favorites since they're all so different but weirdly complimentary of each other. Check out the entire collection of wall art here.
You really can't beat the convenience of Amazon and if this is the quality they're coming with, other furniture stores should be shaking in their boots. Check out the full Rivet line here.
Topics Amazon
According to twitter, Emily Heller is a fake geek girl and a SJW. If you ask her friends, she laughs too loud and cries at cute animal videos. Prior to Mashable, Emily wrote for CollegeHumor and Reductress and most recently worked at a very bro-y tech startup. She lives in Brooklyn with three dudes, a cat who acts like a dog and a dog who acts like a houseplant.
