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The antidote for deals FOMO

Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more

Updated at 6:50 pm ET November 28, 2025

Once upon a time, Americans lined up in droves outside Walmarts and Targets, still full from Thanksgiving dinner, so they could be first in the door at midnight. Thankfully, these frenzied Black Friday free-for-alls are a relic of a bygone era. Now, you can order all of the best Black Friday deals online.

As Black Friday plays out, practically the entire internet is on sale, which can make it tricky to know where to start. So, Mashable is once again working around the clock to bring you live updates on all of the latest sales, standout deals, price drops, and inventory updates. Already, we've spied record discounts on flagship noise-cancelling Sony headphones, Apple MacBooks and AirPods, award-winning OLED TVs, Dyson vacuums, and the year's most popular tech gifts.

Check out the top early deals so far, and keep scrolling for the full schedule of events and the latest live updates and Black Friday news from the Mashable shopping team.

Top Black Friday Deals at a glance:

The best headphones deal
sony xm4 headphones black

Best Earuds Deal
Apple AirPods 4
$69 (save $60)
AirPods 4

Best Deal Under $25
Apple AirTag
$17.97 (save $11.03)
Apple AirTag

Best TV Under $1,000
Samsung 55-inch The Frame LS03F 4K QLED Smart TV


Best Amazon Device Deal
Amazon Kindle
$79.99 (save $30)
Amazon kindle in black

Best Lego deal
lego star wars clone wars and mandalorian box set

Best Beauty Deal
Dyson super sonic

Stocking Stuffer Deal
Orastone hand warmers

Best Smartwatch Deal
Nothing CMF Watch 3 Pro

Remember: Black Friday is quickly followed by Cyber Week, which starts on Monday, Dec. 1. However, there's no need to wait. Our shopping reporters unanimously agree that Black Friday is the best time to shop for deals. If you want to be the first to know when new sales go online, then keep checking back as we provide live updates on the shopping festivities.

The Latest

Frequently Asked Questions


Black Friday technically ends at the stroke of midnight on Saturday, Nov. 29. So, some deals may go away at that time. However, most retailers, including Amazon and Walmart, will run their Black Friday deals through the end of Cyber Monday on Dec. 1. Our advice is to check out as soon as possible, though, so that the deals you were hoping to score don't disappear on you.

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