'Biggest new coal mine' in the world gets an 'Honest Advert' skewering

Also known as CCRAP.
 By 
Elise Cooper
 on 
'Biggest new coal mine' in the world gets an 'Honest Advert' skewering
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While the rest of the world slowly warms up to renewable energy and alternate power sources, it is so refreshing that one country continues to break away from its progressive counterparts.

Six years since its proposal to the Queensland state government in Australia, Adani's Carmichael Coal Mine and Rail Project has made a significant step toward complete approval.

It's set to become largest coal new coal mine in the world. The proposal estimates a 60-year use of the mine, which will generate an estimated 4.7 billion tonnes of greenhouse gas emissions, according to Environmental Law Australia (ELA).

It is only fitting then, that the Carmichael project receive an adequate skewering from Juice Media.

We'll leave the satire to the professionals, but suffice to say the two minute mock-advert is less than impressed with the company's plan and the environmental damage it will cause.

Mashable Image
Elise Cooper

Previous Watercooler Web Culture Intern - Sydney Australia // misc burden on society


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