Air New Zealand's cheeky new safety video gets real meta -- oh, and the All Blacks are back

Rick Hoffman is also here to channel his 'Suits' character Louis Litt and fire an intern.
 By 
Caitlin Welsh
 on 
Air New Zealand's cheeky new safety video gets real meta -- oh, and the All Blacks are back
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Air New Zealand is world-famous for its star-studded safety videos, which have featured big international names from Betty White and Chrissy Teigen to Cuba Gooding Jr., as well as local stars like Deadpool 2's Julian Dennison.

The brand spanking new video features Rick Hoffman -- aka Suits' love-to-hate-him fan fave Louis Litt -- as 'Rick,' the lawyer for Air NZ, as well as Fear The Walking Dead's Cliff Curtis.

The airline's rebranding as "Air All Blacks" in honour of their beloved national rugby team, you see, and in the most meta twist yet on their made-to-go-viral safety videos, they're trying to gather all their best ideas from past clips and also not get sued.

There are even a few cheeky references to Dennison's video, which was released only last year to some, uh, controversy over its hip hop theme.

"As the airline's lawyer, I have to ask you crazy Kiwis to not have any rapping, and no complicated safety demonstrations," says Rick sternly, before taking over alongside two flight attendants, and also threatening to fire an intern.

Oddly, the top-secret marketing meeting is taking place at "Area 39 research facility" -- not sure what the significance of that number is. Let's hope it doesn't get stormed by a bunch of Naruto-running rugby fans.

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Caitlin Welsh

Caitlin is Mashable's Australian Editor. She has written for The Guardian, Junkee, and any number of plucky little music and culture publications that were run on the smell of an oily rag and have since been flushed off the Internet like a dead goldfish by their new owners. She also worked at Choice, Australia's consumer advocacy non-profit and magazine, and as such has surprisingly strong opinions about whitegoods. She enjoys big dumb action movies, big clever action movies, cult Canadian comedies set in small towns, Carly Rae Jepsen, The Replacements, smoky mezcal, revenge bedtime procrastination, and being left the hell alone when she's reading.


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