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Apple gets colorful in new Watch commercial

Apple is pushing its Watch as a fitness device.
 By 
Patrick Kulp
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Apple gets colorful in new Watch commercial
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One of the most popular features of the Apple Watch is its suite of fitness tools. The company makes full use of that fact in its latest ad for the wearable device, which celebrates active lifestyles in scenes flooded with vivid colors. The commercial is set to Beyoné's "Freedom," featuring Kendrick Lamar.

Topics Apple Apple Watch

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Patrick Kulp

Patrick Kulp is a Business Reporter at Mashable. Patrick covers digital advertising, online retail and the future of work. A graduate of UC Santa Barbara with a degree in political science and economics, he previously worked at the Pacific Coast Business Times.

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