Beyoncé's Ivy Park announces fall collection in enticing commercial

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Beyoncé's Ivy Park announces fall collection in enticing commercial
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Ivy Park, Queen Bey's performance wear announced it's fall/winter '16 collection in this hypnotizing commercial. In a montage of Beyoncé dancing, singing and working out, she narrated her strategic exercise regime.

The second half of the commercial began with, "When I'm about to give up, I picture that one person I love more than anyone," where Queen Bey described a motivation tactic she used when her body is on the cusp of quitting.

She ended the monologue emphasizing her inspiration. Perhaps in reference to her daughter, Blue, she concluded, "I push past the pain and I find love."


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