Dropout raises its prices twice this year, sort of

Sam Reich says pay more! Or don't!
 By 
Kristy Puchko
 on 
Dropout screenshot
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Oct. 21 was a big day for streamers rising their subscription prices. Disney+ just implemented a price hike, as did HBO Max. Now Dropout is revealing a new pricing tier to their subscription service. But fans of the company that brings us such outside-the-box shows as Game Changer, Dimension 20, and Crowd Control might well expect Dropout CEO Sam Reich wouldn't go about this like his competitors.

Just months after upping their price by one dollar a month, from $5.99 to $6.99, Dropout has announced a Superfan tier. In a video released on Instagram and Youtube, Reich himself explained the new tier and that it came about because of the fans' reaction to the price hike in May. Far from complaining, many subscribers commented on Dropout's various social media accounts they'd happily pay more. So now you can.

"We think Dropout should cost about as much as a big sandwich," Reich explains, "On the other hand, we'd like your money. Dropout is becoming more expensive as as we make more shows and pay people more. And if we're going to take the next big step as a company into scripted and animation...we sure could use the additional support."

The Superfan tier comes with "no exclusive episodes, no early access to episodes, no free merch." Instead, the first tier will still give you access to all the shows you've enjoyed before. As for the Superfan tier — "Think of this as a Dropout Fan Club," he said, adding there will be a few "Patreon-style perks [like] a behind the scenes blog, where we go deep on the nitty gritty of how Dropout content is made, the opportunity to purchase, and yes, spend even more money on exclusive merch, and a first go at spending even more money on live events like such as Dropout Improv and Dimension 20 Live."

The cost of the Superfan tier is $129.99 a year. But for a limited time, Dropout's sign-up site is offering all the perks of Superfan for $97.49 for your first year.

"If you wanna pay us more, you can," Reich concludes. Otherwise, the first tier will do what it's doing, and Dropout still openly promotes sharing your password with friends. Or as Sam says, "You on a friends' account, you arguably have the best deal of all."

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Kristy Puchko

Kristy Puchko is the Entertainment Editor at Mashable. Based in New York City, she's an established film critic and entertainment reporter who has traveled the world on assignment, covered a variety of film festivals, co-hosted movie-focused podcasts, and interviewed a wide array of performers and filmmakers.


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