Durex wants couples to go tech-free for better summer lovin'

Sun, sea and sex -- that's what our holidays are all about, right? Wrong. 

A recent study of 2,000 adults by Durex found that 52% of people said they expect better sex while away on their summer hols. 

However, great sexpectations don't always match up to reality, and Durex found that 60% of respondents admitted that reality didn't live up to their expectations. 

Interestingly, 57% said that they'd be more turned on if they knew their partner had turned off their phone to focus on an evening with them on holiday. A figure which gave Durex an idea. 

Durex conducted a social experiment by inviting couples on holiday, and dividing them into two groups -- couples with tech, and couples without tech -- to see which group would fare better. 

Let's just say, the results were something of a revelation.