Google announces it will restrict political ad targeting

Google is banning advertisers from targeting audiences by political affiliation and public voter records.
 By  WORDS BY STAN SCHROEDER, VIDEO BY STEPHEN MACDONALD  on 
Google announces it will restrict political ad targeting
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Google is changing the way it handles political ads. In a blog post Wednesday, the company said it will limit election ads' audience targeting to age, gender, and location, while banning targeting by political affiliation (such as left-leaning, right-leaning, and independent) and public voter records (which was, until now, allowed in the U.S.).

Topics Google Politics


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