Guy Fieri's Super Bowl ad is here to take you to Flavortown

Welcome to Flavortown.
 By 
Nicole Gallucci
 on 
A man (Guy Fieri) holding a can of hard seltzer.
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Have you ever wondered what Guy Fieri is up to when he's not rolling out looking for America's greatest diners, drive-ins, and dives?

You may assume he's chilling at home with his family, but he's not. A new 60-second Super Bowl LVI ad for Bud Light Seltzer reveals that Fieri spends his downtime performing important mayoral duties in Flavortown, of course. Or as the company calls it here, "The Land of Loud Flavors."

The commercial takes viewers through a magical fridge portal into a fantastical land that looks straight out of a Lil Nas X vision. It features streets lined with restaurants, food stands, and people with bleached hair; bridges shaped like sunglasses; and topiaries clipped in the shape of fast food items.

We can just picture the King of Flavor watching this commercial and screaming, "That's money!" Check it out and see if you agree.

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Nicole Gallucci

Nicole is a Senior Editor at Mashable. She primarily covers entertainment and digital culture trends, and in her free time she can be found watching TV, sending voice notes, or going viral on Twitter for admiring knitwear. You can follow her on Twitter @nicolemichele5.


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