Honest Australian tourism ad looks beyond the beaches to reveal what's really going on

"So where the bloody hell are you?"
 By 
Johnny Lieu
 on 
Honest Australian tourism ad looks beyond the beaches to reveal what's really going on
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You're likely used to Australian Tourism ads waxing lyrical about the country's beaches with help from the sultry tones of Chris Hemsworth.

There is inevitably a flipside to it all, and it's best reflected in an extremely honest ad for Australia produced by The Juice Media (credited as Australian Department of Environmental Irony and Mining Apocalypse). The ad will show you why you should be wary about visiting the land Down Under. It isn't all beach hair and golden tans.

Instead, you'll find out that Australia happens to be remarkably bad when it comes to handling climate change and the bleaching of its World Heritage listed coral reefs. The country is also hardly a shining beacon when it comes to handling asylum seekers

As that other famous and cringeworthy Australian tourism ad once asked, "so where the bloody hell are you?" If you are smart, you are probably staying at home. 

Mashable Image
Johnny Lieu

Mashable Australia's Web Culture Reporter.Reach out to me on Twitter at @Johnny_Lieu or via email at jlieu [at] mashable.com


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