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This Ikea magazine ad is also a pregnancy test

You have to pee on it.
 By 
Michelle Yan
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This Ikea magazine ad is also a pregnancy test
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Ikea collaborated with Medical Lab Mercene Labs to create an ad that doubles as a pregnancy test. Peeing on the marked area will show whether you're pregnant. If you are pregnant, a discounted price will appear right on the ad. Peeing on an ad may be unconventional but it could also be the future of advertising.

Topics Advertising

Mashable Image
Michelle Yan

Michelle was a Video Producer specializing in all things related to consumer tech, food, and web culture. Send tips to [email protected].

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