New NBCU music video aims to teach kids kindness

It's also quite the earworm.
 By 
Proma Khosla
 on 
New NBCU music video aims to teach kids kindness
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To celebrate "Random Acts of Kindness Day," NBCUniversal's preschool network Sprout released a music video for Kindness Counts, an initiative to help children and parents promote kindness and compassion.

"Kindness is a Muscle" features adorable children singing and dancing -- including Aidan Prince A.K.A. BAHBOY, the tiny dancer whose moves blew the internet away in 2014.

“Kindness is at the heart of everything we do at Sprout,” said the network's SVP of Marketing & Digital, Jennifer Giddens. “‘Kindness is a Muscle’ showcases how kids have the opportunity to lead the kind effort by exercising compassionate and kind actions daily, empowering and reminding us all to do better.”

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Proma Khosla

Proma Khosla is a Senior Entertainment Reporter writing about all things TV, from ranking Bridgerton crushes to composer interviews and leading Mashable's stateside coverage of Bollywood and South Asian representation. You might also catch her hosting video explainers or on Mashable's TikTok and Reels, or tweeting silly thoughts from @promawhatup.


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