How 'KPOP Demon Hunters' became the biggest hit of the year

The formula behind Netflix's biggest film of all-time.
 By   and 
Crystal Bell
 on 
KPOP Demon Hunters How it Hits
Watch Next

The biggest hit of the year, and maybe the decade, is KPop Demon Hunters. The animated pop musical has become a monster sensation since it was released in June of this year. Not only is it the number one watched title on Netflix of all-time, but it’s the first soundtrack ever to have 4 tracks in the Billboard Top 10 at the same time. KPOP Demon Hunters isn’t just a great movie with killer music, it’s much more than that. What we are witnessing is a once-in-a-generation success story. So what made KPOP Demon Hunters the golden hit of 2025? We’re going to show you how it’s done, done, done!

Check out the extended video on our YouTube page.

KPOP Demon Hunters is now streaming on Netflix.

Topics Netflix

An image of Crystal Bell's face
Crystal Bell
Digital Culture Editor

Crystal Bell is the Culture Editor at Mashable. She oversees the site's coverage of the creator economy, digital spaces, and internet trends, focusing on how young people engage with others and themselves online. She is particularly interested in how social media platforms shape our online and offline identities.

She was formerly the entertainment director at MTV News, where she helped the brand expand its coverage of extremely online fan culture and K-pop across its platforms. You can find her work in Teen Vogue, PAPER, NYLON, ELLE, Glamour, NME, W, The FADER, and elsewhere on the internet.

She's exceptionally fluent in fandom and will gladly make you a K-pop playlist and/or provide anime recommendations upon request. Crystal lives in New York City with her two black cats, Howl and Sophie.


Latest Videos

Stephen Colbert reacts to the Artemis II moon mission
A man in a suit stands on a talk show stage, gesturing.


'The Daily Show' reacts to judge halting Trump's White House ballroom
Desi Lydic presents "The Daily Show" beside an image of Donald Trump.


A24's 'Mother Mary' trailer is worth it for the FKA twigs track
Anne Hathway is dressed in a red pop star outfit with religious overtones in a film still from "Mother Mary."

Jon Stewart has a brutal reaction to Trump waffling about pens
A man in a suit sitting behind a talk show desk looks angry. In the top left is an image of the president holding up a pen.

Stephen Colbert gleefully recaps the best signs at the 'No Kings' protest
A man in a suit stands on a talk show stage, smiling. The caption at the bottom reads, "I like that one."

Riz Ahmed is troublingly intense in new 'SNL UK' promo
A close-up of a man grinning in a slightly creepy way.


The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!