Style and safety can go hand in hand.
In 2015, Simon Higby and Clara Prior Knock at DDB Stockholm and Copenhagen (respectively) set out to create a bicycle helmet that would get kids excited about bicycle safety. Collaborating with Danish company MOEF to create the prototype, they were inspired by Lego and Playmobil plastic, toy hair pieces.
Not only is the final design beautiful, it'll make the wearer look like a vintage Justin Bieber.
The project was part of Higby's MBA thesis. MOEF produces “special effects and visual concepts for advertising, film and exhibitions.” So far, neither Lego nor Playmobil have picked up on the idea.
Someone please make this helmet a reality.
Update, October 3, 2016, 1:22 p.m. EST: This project was overseen by project manager Jacob Beermann at DDB Copenhagen.
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